More focus, more safer way for cyclist
Bike Buddy
In this project, we applied design thinking methods to meet a real-world user need for wearable electronics. Our goal is to provide a product that makes cycling safer and more convenient through intelligent signaling and navigation. As a product designer, I use journey map to prototype a video and demonstrate Bike Buddy.
Customer Research
We interviewed over 20 users and delivered great results in user needs clusters including functionality, accessibility and design. Furthermore, with 2x2 matrix and journey map, we dive deep into our clients paint points. Through design thinking method, we completed a comprehensive user stories and create a few personas for our project.
Ideation
In this project, we used 3-12-3 brainstorms and half-sheet to generated over 70 concepts. After that, we decided our prototype concept by weighted matrix method with features like durability, safety, comfortability, personalization etc. Moreover, we adopt life cycle analysis and design roadmap to complete our design strategy and started to prototyping.
Prototype
At first, we did a low-fi prototype on jacket. We interviewed some cyclists and got a lot of positive and concrete feedbacks such as "I like this idea, but it's hard to use with commuters because of their backpack" or "it would be too hot to wear a jacket and ride my bike". Hence, we modified our design to a belt which could adjust different size easier.